Customer Fields allow tour operators to extend the default customer profile with custom fields tailored to their specific use cases.
For example, if you offer car tours and want to store vehicle information for each customer so it can be reused across bookings, you can add it as a customer field.
Fields are stored on the customer profile, visible in the back office, and can be linked to booking forms where they pre-fill automatically from the customer's saved data.
Customer Fields vs Tour Forms
Tourseta gives you two ways to collect information from travelers:
Customer Fields — operator-defined fields about the customer (passport details, allergies, emergency contact, dietary preferences). Stored on the customer profile and reused across all their bookings.
Tour Forms — per-tour fields capturing trip-specific info (room preference, arrival flight details). Filled in per traveler and stored with that booking only.
Where to find Customer Fields
Go to Administration (1) → Data Fields (2) → Customer Fields (3).
Customer Fields are configured per organization
How Customer Fields are organized
Customer Fields are grouped into Sections. Sections keep related info together on the customer profile (for example, all passport-related fields appear in one place).
Default sections and fields
These sections and fields are already built into your Tourseta account and are commonly used for basic contact information like names, emails and phone numbers.
Personal Information |
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Travel Documents | Passport details:
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Emergency Contact | Emergency Contact:
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Built-in sections and their fields can't be deleted or renamed, but you can decide which ones to include on your tour forms or add more fields to the sections.
Custom sections and fields
You can also create your own sections and fields to capture anything specific to your business — for example, dietary preferences or loyalty program numbers.
Field settings
When you add a Customer Field, you configure the following options:
Field name (Required) | The label shown on the customer profile and on forms. |
Type (Required) | Defines how the information is collected. |
Placeholder text (Optional) | Helper text shown inside the field to guide travelers on how to fill the field. |
Note (Optional) | Additional information displayed next to the field with context or instructions. |
Field width (Required) | 50% (Half width) – the field takes half of the row; can appear alone or next to another 50% field. |
Visibility (Required) | Controls whether the field is shown to travelers or kept for your team only. |
Field visibility
Each Customer Field has a visibility setting:
Customer visible — appears wherever the customer interacts with their info (Customer Portal, booking flow, forms).
Back office only — appears only in the back office. Never visible on any customer-facing surface.
Connecting Customer Fields to Tour Forms
When you add a field to a Tour Form, you choose between:
A One-time field — specific to this form only, not stored on the customer profile.
A Customer Field — picked from your library, stored on the customer profile and reused on future bookings.
See How checkout and post-checkout forms work for details on building forms.
Reuse across bookings
When a traveler fills in a Customer Field, the value is saved to their profile if the field is empty there. On future bookings, the field is pre-filled with that saved value.
Editing the field on a later booking won't update the stored value. To change what's on the profile, your team can edit it from the back office, or the traveler can edit it themselves in the Customer Portal.
Viewing and editing customer information
Customer field values are visible in the customer profile within the back office for each customer. Your team can view and edit the information there.
