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Which automatic emails are sent to your customers?

Complete overview of all automated emails, when they are triggered, and what they look like.

Updated this week

All automated emails are fully branded with your logo, brand colors, and contact email, so travelers receive consistent communication from your company.

Tourseta automatically sends important emails to travelers throughout the booking journey - from confirmation to reminders and post-booking follow-up.

Pre-Booking Emails

These emails are sent to potential customers to help them complete their booking.

Email description

Email Demo example

Download Brochure: This email is sent immediately if a lead fills out a form requesting a brochure. It provides a direct link for them to download the tour information.

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Waitlist Reminder: When a spot becomes available on a previously full tour, this email is sent instantly to a waitlisted customer. It provides a limited-time opportunity for them to book the newly available spot.

Abandoned Booking Reminders: If a customer starts a booking but doesn't complete it, a series of reminders are sent. These emails contain a link to their booking, encouraging them to finalize the booking and complete the transaction:

  • 1 hour after the failed payment attempt or 2 hours if customer didn’t try to make payment but already registered during booking process.

  • 24 hours after the beginning booking process and registration or failed payment attempt.

  • 3 days after the beginning booking process and registration or failed payment attempt.

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Post-Booking & Payment Emails

Once a customer has a confirmed booking, these emails manage their payments and provide important trip details.

Email description

Email Demo example

Booking Confirmation: Sent immediately after a booking is confirmed with a deposit or full payment. This email includes a full breakdown of the booking, payment details, and links to the customer's profile to manage their trip.

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Successful Payment: This email is sent automatically after any successful payment is made by the customer. It confirms the amount paid and shows the updated balance and next payment due date.

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Manual Payment Reminder: Sent 3 days before an installment payment is due, this reminder prompts customers to make their payment manually.

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Auto-charge Notification: For bookings with automatic payments enabled, this email is sent 3 days before a payment is automatically charged to the customer's card. It informs them of the upcoming charge and reassures them that no action is needed.

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Failed Auto-charge Email: If an automatic payment fails, this email is sent immediately. It notifies the customer of the failure and provides a link to complete the payment manually.

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Payment is Overdue: If a payment installment is not made by the due date, this email is sent as an urgent reminder to the customer to avoid booking cancellation.

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Payment plan update: This transactional email is sent to the booker when their payment plan is updated.

It is triggered immediately after changes are saved to the payment plan in the booking. The email informs the customer that their installment schedule has been updated and provides the revised payment details.


Document & Tour Information Emails

These emails ensure all necessary documentation is completed and keep travelers informed about their upcoming trip.

Email description

Email Demo example

Signature Required: Sent to travelers who need to sign documents (e.g., waivers, terms and conditions) for their booking.

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Signature Reminder: If documents remain unsigned 72 hours after the booking confirmation, this email is sent as a follow-up.

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Signature Confirmation: Sent immediately after a traveler signs a document, confirming the action and providing a link to download the signed copy.

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Account Emails

These emails handle account management.

Email description

Email Demo example

Reset Password: Sent immediately when a user requests to reset their password, providing a secure link to do so.

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Set Password: Sent immediately when a new Customer is created in Back office by admin or manager. Customer will receive and email with a secure link to set a password for their account.

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